Are you planning on creating a website for your handyman in Dublin business? If so, then you might want to know some of the best ways to optimize your website. We’re here to help with that! Here are seven steps that will help you get started:
Step #1: Know Your On-Page SEO Fundamentals
Before we get started, it’s important to understand a few basic SEO concepts.
On-page SEO is the optimization of your website to improve its search engine ranking.
Off-page SEO is the promotion or marketing of your website, most often through social media, blogs and guest posting.
Content marketing is creating and sharing relevant content on your website that people want to read and share with others as well as generating leads for your business by using this same content in emails and landing pages.
Keyword research involves conducting keyword searches online (Google) in order to determine how competitive a keyword is based on how many results are returned when you search that particular phrase or word while also determining what type of person would use those words when searching Google (ex: someone looking for an electrician vs someone looking for a plumber).
Step #2: Add Your Website to Google Search Console
Google Search Console is a tool that allows you to monitor how Google indexes your website and how other websites link back to it. It’s also indispensable for diagnosing technical problems on your website and getting help from Google when something goes wrong.
To add your website, visit Google Search Console (https://www.google.com/webmasters/tools/) and click “Add a property.” You’ll then be prompted to enter the URL of your site, along with several other details like its language settings and time zone (this information will let Google know whether or not any changes need to be made). When you’re finished filling out this form, hit save—you’ll be able to access all sorts of useful information by going back into its management page later on.
Now that we’ve got our site set up properly, let’s check out some ways in which we can use this data as an SEO tool!
Step #3: Add Your Website to Bing Webmaster Tools
In this step, you will add your website to Bing Webmaster Tools.
Bing Webmaster Tools is a free tool that provides you with valuable information about your website. It provides insights into index status, crawl errors and crawl rate. You can also use the tool to submit a sitemap, verify ownership and submit a 404 page.
To add your website to Bing Webmaster Tools:
- Log in to Bing Webmaster Tools with your Microsoft account name or work email address (e-mail).
- Click “Add new site” on the left side of the screen and enter all required information about your site into the fields provided by Bing.
- Verify ownership of your website by signing into Google Search Console or Yahoo Site Explorer using any one of these accounts: Gmail account name/work email address (the one used in bing webmaster tools) or Work phone number(s).
Step #4: Create a Sitemap and Submit It to Google
In order to submit your sitemap to Google, you will need to create it. You can use any type of tool for this task, but the most popular one is SiteDoctor. Once you have created your sitemap and uploaded it to your website, you will need to send the link through Google Search Console so that it can be indexed by them.
This step is very important as every page on your site needs be listed in it so that users and search engines can find all pages quickly. If there are any broken links or missing pages in your site, then submitting an updated version of a sitemap with all relevant information will help improve user experience while also increasing the ranking of websites in SERPs (search engine results pages).
Step #5: Study the Competition
You need to understand the competition in order to rank well.
There are several ways to do this, but the easiest is to simply search for keywords you want your website to rank for and look at the first page of Google results.
You should be able to see their backlinks, site structure, page speed and keywords all from just clicking on each listing on that first page.
Step #6: Track Your SEO with Google Analytics
Isn’t it exciting to see how many people are visiting your website?
Google Analytics is a free tool that can help you understand how people are using your website, and where they come from.
It’s important that you track your marketing campaign. You should know which pages of your site are most popular, how much time users spend on each page, what links they click on most often and more. Tracking these metrics will help you optimize your site for better results.
Step #7: Install Yoast SEO Plugin on WordPress
The Yoast SEO plugin is a WordPress plugin that helps you optimize your site for search engines. Using this plugin will help you to write better content and add structured data, which are two things Google loves to see on a website.
Yoast’s free version includes everything you need: a powerful snippet editor, rich-snippets testing (Google News) and automatic optimization of meta descriptions in the SERPs. It also has advanced features like: page analysis tools, social sharing buttons, breadcrumbs and 301 redirects management built in!
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Here are some tips on how to optimize your website.
When it comes to optimizing your website, there are certain things that you should be aware of.
- Your website should be mobile-friendly.
- Add keywords in title tag, meta description and body content.
- Keywords should also be added in URL of the page for easy recognition by search engines.
- Use keyword phrases as much as possible when describing products being sold on the site and use long tail keywords where possible to help search engines find relevant pages more easily (for example, if you sell window blinds then “blinds” may be too broad a term so try something like “faux wood venetian blinds”).
- Add alt text (alternative text) to each image that is displayed on your website – this shows up when people hover over an image with their mouse which can give Googlebot better understanding of what is displayed without having to rely on reading text alone!
There are many other things that you can do to improve your website’s SEO. Some of them include: adding more content, making sure that the title tag is unique and has relevant keywords, adding schema markup if appropriate, and so on. But if we had to highlight just one tip above all others one step you should take before anything else that would be step #1: Know Your On-Page SEO Fundamentals. In other words: understand what Google wants from an SEO standpoint (i.e., what makes up good on-page SEO).